bravo iron horse…bravo.
June 1, 2011 Leave a comment
From the website of the Iron Horse Taproom in Washington DC:
Iron Horse Taproom’s SAVOR Week Experiment
If you pay any attention at all to craft beer news, you’ve been aware that DC has slowly and steadily been making a name for itself in the craft beer world. There’s a long and rich history of beer in this town. That history spans from George Washington’s personal beer recipe to the welcome addition of four new local breweries this year. With SAVOR quickly approaching, we have a chance to show the rest of the country our deep appreciation for craft beer.
An unfortunate side effect of the creativity involved in making great beers is the occasional cycle of one-upmanship and the inherent snobbery that goes along with that. Whose beer has the most IBU’s? Whose is the strongest? Have you ever heard of the type of hops used in this dubbelhefepaleweizenbock? Can you even stand the taste of it? Of course you can’t, but it’s cute that you tried to drink it.
The other side of this coin is the beer drinker who has their brand and refuses to branch out and try anything other their standard light beer. They defend the bland, tasteless, bubbly substance that they gulp down by the gallon as if it were a friend or a family member. We see it happen every weekend. A customer will walk in, ignore 18 of the great beers we have on and order the cheapest, lightest beer we have.
Some high-minded craft beer consumers refuse to drink anything that’s even near the edge of mainstream. Some light beer drinker refuse to expand their horizons by trying anything that has taste. Neither of these mindsets is acceptable.
We’re going to do an experiment at the Iron Horse Tap Room for the week leading up to SAVOR. Of the twenty beers we offer on our main draft lines, eighteen of them will be priced $5 ($4 during happy hour!) and two of them will be priced at $8 a pint. Those two will be Miller Light and Bud Light. The rest will be a mix of great American craft beer. It’s an opportunity for some to get off their high horse and for others to get out of their rut. If you really really really want your crappy light beer, you’re going to have to pay a craft premium for it. On the other side, your search for the next ultra-small batch Belgian tripel (at an obnoxiously high price point) will just have to wait a bit longer, Poindexter.
Everything goes back to normal on Sunday, June 4th. Cheap beers will be cheap, good beers will be moderately priced, and expensive beers will be expensive, but for a few days we’ll hopefully have created a safe place for people to try something new. No matter your beer preference, I hope you’ll stop by and enjoy a pint or two!
Cheers,
Daniel
General Manager
Iron Horse Tap Room









